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Beauty Industry, Beauty Launches

Ulta & Walgreens Execs Discuss Strategies at CEW

The executives revealed retail strategies and the use of new technologies to drive sales.


The use of new digital technologies, and what it means for beauty retailers, was discussed at a recent Cosmetic Executive Women Newsmaker Forum, moderated by Allure’s editor-in-chief Linda Wells. On hand to give their insights about the use of new digital technologies were retail experts Sona Chawla, President, Digital and CMO, Walgreen Co. and Mary Dillon, CEO, Ulta Beauty.

Beauty Packaging covered the event in two parts – check out these Online Exclusives:
Part 1: Ulta & Walgreens Execs Reveal Critical Digital Strategies To Lead in Beauty Retail

Part 2: Ulta and Walgreen’s Execs discuss the use of new technologies, like Apple Pay.

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